WIC Playbook
October 2019
CPAL, IDEO.org, and Texas and Dallas WIC have partnered to understand how we might increase uptake of WIC benefits from both clinic and participant perspectives. Through research and prototyping in Dallas, we discovered pain points and a few opportunity areas to test with the goal of improving the benefit program.
This Playbook is your first step to prototyping different concepts within the opportunity areas. It highlights some of the key ideas, gives you guiding principles to follow, and helps you start building low-cost, quick, and low-fidelity prototypes to test and iterate upon. This process will help you start to identify which ideas will have the most impact.